Before publishing: this must match the tags you actually deploy. Audit your Tag Manager container and update the tables below before launch, then re-audit whenever you add a tag.
Last updated: 25 August 2026
We use a small number of cookies. The essential ones make the site work and cannot be switched off. Analytics and advertising cookies only load if you accept them, and you can change your mind at any time using the link in the footer. We honour Global Privacy Control signals automatically.
What cookies are
Cookies are small text files a website stores on your device. Similar technologies — local storage, pixels, tags and software development kits — do comparable things. This policy covers all of them and refers to them collectively as “cookies.”
Categories we use
Strictly necessary — always on
Required for the site to function and to remember your privacy choices. These cannot be disabled, and they set no advertising or profiling identifiers.
| Name | Set by | Purpose | Retention |
|---|---|---|---|
| b2b_consent | This site | Stores your cookie preferences so we do not ask again | 6 months |
| Security & load balancing | Hosting / CDN provider | Protects against abuse and routes traffic | Session to 12 months |
Analytics — off until you accept
Help us understand which pages are useful and where people get stuck. We use this to improve the site, not to build a profile of you.
| Name | Set by | Purpose | Retention |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 | Distinguishes visitors and sessions; aggregate usage reporting | Up to 14 months |
| Tag container | Google Tag Manager | Loads the tags you have consented to | Session |
| _clck, _clsk | Microsoft Clarity | Heatmaps and session replay, with input fields masked | Up to 12 months |
Advertising & measurement — off until you accept
Measure whether an ad led to an enquiry, and allow us to show relevant ads. Accepting these is what the New Jersey Data Privacy Act calls consenting to targeted advertising; declining opts you out.
| Name | Set by | Purpose | Retention |
|---|---|---|---|
| _gcl_* | Google Ads | Attributes an enquiry to an ad click | Up to 90 days |
| _fbp | Meta | Measures ad performance and builds audiences | Up to 90 days |
| Call tracking identifier | Call tracking provider | Matches a phone call to the source that produced it | Up to 12 months |
Functional — loaded when you use the feature
| Name | Set by | Purpose | Retention |
|---|---|---|---|
| Scheduling widget | Calendly | Runs the booking calendar on our Book a Call page | Per Calendly’s policy |
The booking widget is provided by Calendly and is governed by Calendly’s own privacy policy. It loads only on the Book a Call page.
How to control cookies
- On this site. Use the link, available here and in the footer of every page. Your choice is stored for six months and you can change it at any time.
- Global Privacy Control. If your browser or an extension sends a GPC signal, we treat it as an opt-out of targeted advertising and of any sale or sharing of personal data, automatically and without you having to do anything else.
- In your browser. Every major browser lets you block or delete cookies in its settings. Blocking strictly necessary cookies may stop parts of the site working.
- At the platform. You can opt out of Google Analytics across all sites using Google’s browser add-on, and manage Google and Meta ad personalisation in your account settings on those platforms.
Do we sell your data?
No. We do not sell personal data for money. Some privacy laws define “sale” or “sharing” broadly enough to include the transfer of identifiers to advertising platforms for targeted advertising. If you decline advertising cookies or send a GPC signal, no such transfer happens from this site.
Mobile phone numbers and SMS consent are never shared or sold to third parties or affiliates for marketing purposes. See our SMS Terms.
Changes
We update this policy when we add, remove or change a tag. Material changes are posted here with a revised date, and the consent banner will ask again where the law requires it.
Contact
Vascad LLC, trading as B2B Systems Group
Email: sales@b2bsystemsgroup.com
Phone: (201) 677-2824
See also: Privacy Policy and Your Privacy Choices.