About
We build systems, not campaigns.
A campaign ends. A system keeps working after everyone stops thinking about it. That distinction is the entire reason this company exists.
B2B Systems Group is a growth systems partner for small and mid-sized businesses in New Jersey and New York City, founded in 2020 by Chaim Honikman and run with partner Moshe Hajioff. We have worked with ten local businesses across a range of industries. We build and run five connected systems — websites and SEO, Google Business Profile and listings, advertising and social, reviews and booking, and business technology and automation — so owners have one partner instead of five vendors. Every account we create is owned by the client.
Why we started
The same conversation, over and over.
An owner has a web designer who built the site three years ago and doesn’t answer emails. An SEO company sending a PDF nobody reads. An ads agency taking a percentage of a budget nobody audits. A booking system a former employee set up. A POS that doesn’t talk to the accounting software.
Five vendors, five invoices, and nobody who can answer the only question that matters: where are the leads coming from and where are they going?
The work itself isn’t especially mysterious. Local search, review generation, conversion tracking, automation — these are known problems with known solutions. What’s missing is someone who owns the whole picture and can tell you the truth about which part is broken.
That’s the job we took.
What “systems” means here
A system has four properties a campaign doesn’t:
- It runs without being remembered. Review requests fire because a job was marked complete, not because someone had a good week.
- It’s measurable. Every input has an output you can point at.
- It compounds. Month twelve is worth more than month one, from the same work.
- It survives you. Documented, owned by you, transferable to anyone.
Operating principles
Six things we hold to, including when it costs us the sale.
01
You own everything
Domain, hosting, WordPress, Google Business Profile, Ads, Analytics, CRM, booking — created in your name, handed to you on day one. We’d rather earn next month than hold your assets hostage to get it.
02
Published starting prices
Our starting prices are on the website. Nothing we sell costs less than what’s published, and scope is what moves it above. Hiding the number until we’ve gauged what you can afford is a tactic, not a pricing model, and we’d rather not.
03
We’ll talk you out of things
If ads won’t work until the site converts, we say so before taking ad money. If your budget is better spent on reviews than on a rebuild, we say that too. Selling someone the wrong thing costs more than not selling them anything.
04
No fake anything
No purchased reviews, no invented testimonials, no fabricated case study numbers, no review schema for reviews that don’t exist, no client logos we don’t have permission to use. All of it is against platform rules and FTC guidance, and all of it eventually surfaces.
05
Honest timelines
SEO takes months. Google verification takes weeks. Automation projects hit surprises. We give you the real range up front, including the pessimistic end, rather than the number that closes fastest.
06
Plain English, always
Reports say “you got 31 calls from Google, up from 19” — not “impressions grew 340% QoQ.” If you can’t tell from the report whether it’s working, the report has failed.
How we work
What the first ninety days actually look like.
No mystery, no black box, no waiting three months to find out what we did.
- Week 0 — Audit call. Twenty minutes. We look at your site, profile, reviews and competitors live and hand you a prioritized list. Free, and yours whether you hire us or not.
- Week 1 — Scope and access. A written scope with deliverables, dates and price. Then account access, always as a manager on accounts you own.
- Weeks 1–2 — Fast wins first. Whatever moves quickest: usually the Google profile, review automation and missed-call text-back. Results before the first invoice cycle closes.
- Weeks 2–6 — The build. Website, SEO structure, tracking, booking, automation — in dependency order, on a staging URL you can watch.
- Week 6 — Launch and verify. QA on real devices, real test leads, tracking confirmed end to end.
- Weeks 7–12 — Compound. Content, posts, reviews, optimization, and the first real comparison report at day 90.
Communication — what to expect
Tooling
We pick the tools around your workflow, not ours
We don’t run a fixed stack that every client gets pushed into. What you already pay for, how your team actually works, and what your budget supports decide the choice — and we tell you exactly what we’d use, and why, on the audit call.
- WordPress for websites — on standard, portable infrastructure you own, never a proprietary builder you can’t leave.
- Managed hosting with staging and daily backups, behind a CDN and firewall.
- Google’s own tools for measurement: Analytics, Search Console, Tag Manager, Business Profile — all in accounts registered to you.
- Call tracking, booking, CRM, POS and automation platforms chosen per client. A field service business and a dental practice need genuinely different systems, and we’ll say so rather than fitting you to what we already know.
- AI where it makes the work faster or catches something a person would miss — always with a human approving anything published or sent.
- Everything documented and handed over, so another provider could pick it up without reverse-engineering it.
Track record
Since 2020, across ten local businesses
We started B2B Systems Group in 2020 and have since built and run these systems for ten local businesses in different industries — which is deliberately a small number. Every one of them got weekly attention rather than a quarterly report, and working across industries rather than inside one is why we can tell you what actually transfers between a dental practice and a roofing company, and what doesn’t.
We’d rather quote that number honestly than imply a client list we don’t have. If you want to speak to someone we’ve worked with, ask on the call and we’ll make the introduction.
The firm
Who you’ll work with
The person on the audit call is the person doing the work.
B2B Systems Group is Chaim Honikman, Founder and Moshe Hajioff, Partner. Between us we cover the whole stack, and the person you meet on the audit call is the person doing the work — there is no account manager layer between you and whoever is actually touching your systems. As we grow we’ll bring in specialists, and when we do we’ll tell you who they are and what they cost.
That’s deliberate, and it’s also the reason we cap how many clients we take at once. When the calendar is full we’ll tell you and give you a date, rather than taking the work and doing it badly.
We don’t white-label to offshore teams, and we don’t resell another agency’s services under our name.
Where we work
New Jersey and New York City. Bergen, Hudson, Essex, Union, Morris, Passaic and Middlesex counties, plus all five boroughs. Remote by default, in person for discovery, POS installs, training and photography.
Reach us
(201) 677-2824
sales@b2bsystemsgroup.com
Sun–Thu 9:00 AM – 6:00 PM · Fri 9:00 AM – 3:00 PM · Sat closed
Questions
About working with us.
How many clients do you take on?
Deliberately few — ten since we started in 2020. Every client gets weekly attention on the systems we manage, and that has a hard ceiling when the two people selling are also the two people doing. When we’re full, we say so and give you a realistic start date instead of taking the money and stretching.
Will you work with my current web developer or agency?
Yes, often. Plenty of engagements involve us handling profile, reviews and automation while an existing developer keeps the site. We just need clear boundaries about who owns what, agreed in writing, so nothing falls between us.
What if I already tried an agency and it didn’t work?
Very common, and the audit usually explains why in about ten minutes — broken conversion tracking, a profile in the wrong categories, content built for keywords nobody searches, or work that simply stopped after month two. We’ll show you what was actually done. Sometimes the honest answer is that the previous work was fine and needed six more months.
Do you use AI to do the work?
We use AI where it makes us faster — research, first drafts, data analysis, code scaffolding — and a human writes the argument, checks the facts, and signs off on anything published under your name. We don’t publish unreviewed AI content, because it doesn’t rank, it doesn’t get cited by answer engines, and it doesn’t persuade anyone. We’ll also set up AI inside your business where it genuinely helps — see technology and automation.
Can I see work you’ve actually done?
Yes — six live client sites are on our work page, each one linked so you can open it and judge it yourself, along with two testimonials published under the owners’ own names. What you won’t find there is a case study with revenue figures attached. We publish results only where we have client permission and numbers we can actually substantiate, and invented or anonymized-beyond-recognition case studies are marketing fiction this industry has enough of. If you want references, ask on the call and we’ll connect you with clients doing work like yours.
Next step
Find out what’s costing you calls
Twenty minutes. We audit your website, Google Business Profile, reviews and ads while you watch, and tell you the three things to fix first — whether you hire us or not.
No contracts to sign · No pitch deck · (201) 677-2824